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Monday, December 22, 2014

How to Conduct Wise Market Research

Posted by William on March 6, 2012

About 10 years ago, I did a market research project for Otis Spunkmeyer, a cookie company out of San Leandro, Calif. I was asked to evaluate their optimum market share within the frozen cookie dough sub-industry. WAIT! There is more to read… read on »