Some Allied Benefits

Posted by William on January 19, 2012

A well-managed boot camp program can provide valuable new revenue, increased participation and variety to your group exercise program, potential new members and a unique esprit de corps among participants. There are other benefits as well, such as increasing exposure to other profit centers in your club. Gold’s offers an initial consultation with a dietitian and free sessions with a personal trainer as incentives for people to sign up for boot camp. The team spirit can also result in merchandising opportunities for items such as T-shirts, water bottles and other pro shop supplies with distinctive boot camp logos. WAIT! There is more to read… read on »

Exercise Programming, Part 2

Posted by William on December 14, 2011

Special-case motivation

Although keeping members motivated is never easy, members who participate in Special Case Monitoring tend to stick with the program. “We find that with the education and the lectures we offer, there’s a lot of self motivation going on,” says Assistant Program Manager Glen Newman, who adds that members are always quick to register for new programs. “We just get the wheels spinning — they’re the ones who keep them turning,” he says. WAIT! There is more to read… read on »